Each year there are more and more platforms, systems and solutions available for almost any need that I can think of. Abundance of choice is not necessarily a good thing: it often stifles your ability to make a decision. This is why many, like me, rely on comparisons by experts, to figure out which is the best solution for us. Axure or Sketch? iOS or Android? Thankfully, someone has already done the work for us.
But can we take any comparison at its author’s word?
I recently completed a project using Wix as a platform, for a client, even though I prefer using WordPress for my own needs. As the project ended, I looked at the notes I took for the past year, comparing many aspects of Wix and WP and decided to edit them into a lengthy blog post.
But before publishing the post, I decided to search for other comparisons, to see if the notes I gathered can contribute any new knowledge to this very trodden territory.
It turns out that what’s more needed than yet another comparison, is some critical reading.
You can find many comparisons online, between almost any system to almost any other system out there. Some critical approach is required when reading these comparisons, because they may not reveal the entire picture. Here are some pointers:

Apples to Apples

Are you sure that the items in comparison are equal?
For example, when looking into WordPress vs. Wix, writers note how Wix has a free tier, where WP is free, but you need to pay for hosting. This is true if you compare wordpress.org to Wix. But if you use Wix for free, it means that you get a directory under the domain wix.com. This is comparable to wordpress.com.

Hidden Bias

Every writer has their own preference. We are only human. The main job of the reader here is to assess whether or not the review was written with the conclusion already in mind.
Sometimes the writer is unaware of the bias. Sometimes the bias is hidden only from the reader. Here are some questions you need to ask yourself: is the writer familiar with one system more than he is with the other one? Is the writer affiliated in some sort of way with one of the reviewed platforms? Does the writer have sufficient experience in the field, as a long time user?
Does the writer use a specific lens for the review, such as the lens of eCommerce, or the lens of blogging? If so, the review may not be accurate for your needs.

Tempus Fugit

Wix and WordPress, among other platforms, constantly evolve. Blog posts, like this one, are relevant to the time when they are published. I always limit my search for reviews to articles from the past month, at most. This is to limit the risk of getting best review to an obsolete product version.

Comparisons May Limit Your Options

Who said that WordPress and Wix are the only options out there?
Above, I already mentioned two other eCommerce systems which I believe are better that both reviewed systems here. But there are many other systems which you can deploy like WP and many web hosting services, like Wix and WP.com.
Most comparisons are focused on the 2 W’s because of their popularity. This is by no means an indicator to their supremacy over any other.

Posted by Samuel Miller

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